Pricing

Transparent flat-fee pricing — full-service representation.

No surprises, no percentage of your equity going to a listing-side commission. Rodina charges a flat $3,500 listing-side fee for a defined, full-service workflow.

Flat fee listing

Full-service for a flat fee

Listing-side fee, paid at closing. Buyer agency compensation is separate and negotiable.

$3,500

flat, listing-side

Pre-listing consultation and pricing strategy

Professional photography coordination

MLS listing with full marketing copy

Listing syndication to major portals

Yard sign and QR-enabled listing page

Showing coordination

Offer review and negotiation

Contract-to-close transaction management

Document handling via integrated workflow

Closing coordination

Get Started Talk to an agent

Optional add-ons

3D / virtual tour
Drone photography
Pre-listing inspection coordination
Staging consultation

Pricing for add-ons quoted upon request.

Buyer representation

Buyer agency engagements and compensation are negotiated separately. We'll walk you through current Wisconsin practices during your buyer consultation.

Start as a buyer

Buy + Sell pathway

Coordinate both sides of the move with one team and a single workflow.

Plan a buy + sell

Comparison

Traditional percentage vs. Rodina flat fee

Same full-service representation. A different economic model.

Traditional brokerage

~3% listing-side

Scales with home price, regardless of work involved.

Full-service representation
MLS listing and marketing
Pricing tied to actual work
Predictable cost across price points

Rodina

Flat-fee listing

$3,500 flat

Same fee on a $300k or $900k listing.

Full-service representation
MLS listing and marketing
Pricing tied to actual work
Predictable, transparent cost

Savings calculator

See what flat-fee saves

Listing-side fee example

Estimated sale price

$500,000

$100k$1.5M

Traditional 3% listing fee

$15,000

Rodina flat listing fee

$3,500

Estimated listing-side savings

$11,500

This calculator compares a hypothetical 3% listing-side commission to Rodina's flat listing fee. Buyer agency compensation, closing costs, concessions, and other transaction costs are separate and negotiable. Actual costs may vary.

How Rodina keeps costs lower

Better systems and consistent workflow reduce overhead, so we can offer the same full-service experience for a flat fee.

Defined workflow

Each step of a listing follows a documented process — fewer mistakes, fewer hours spent on rework.

Smart automation

Status updates, scheduling, document routing, and notifications happen automatically.

Operational consistency

Specialized roles handle what they do best, so listings move efficiently from prep to close.

FAQ

Common questions

Is this a discount brokerage?

No. Rodina is a full-service brokerage. The flat fee reflects operational efficiency, not reduced service.

When is the $3,500 paid?

At closing. There are no upfront listing fees.

What about buyer agent compensation?

Buyer agency compensation, closing costs, concessions, and other transaction costs are separate and negotiable.

Where does Rodina serve?

Wisconsin, with core focus on Dane, Iowa, Sauk, Grant, Green, and Rock counties. We can refer or partner outside that area.